House of Loren is your primary online source for finding carefully curated fashion, beauty and lifestyle content that is chic, shoppable, and of-the-moment.Through style edits, celebrity reports, designer reviews and more, It is a style resource that aims to help the every-woman find her inner fashionista while curating a closet that is both timeless and fashion forward.

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“Nothing makes me happier than creating an outlet for the everyday woman to explore every corner of fashion and be inspired to discover her own sense of style.” – Natalia Loren, Creative Director
Fashion trends should not define your style — they should influence it.


This was a battle I constantly faced throughout the discovery of my own sense of style; wanting to be trendy but feeling like I NEVER had anything to wear. That’s when I realized that a wardrobe is nothing out with a good set of essentials. By going back to the basics, I found a wardrobe that worked for my lifestyle while helping me define exactly what my personal style is — not only was I able to feel more confident in what I was wearing, but I was finally able to understand the true meaning of personal style and the influence the fashion world has on it .

I want my readers to experience their own style journeys — and fashion at large —  in this same way. It’s time that we, as everyday women, take a look at fashion from a new lens. Together, let’s learn to shop and experience fashion content with intention. I hope to inspire you to take the content you find here — from runway reports to style edits — and make it your own!