“Nothing makes me happier than creating an outlet for the everyday woman to explore every corner of fashion and be inspired to discover her own sense of style.”

– Natalia Loren, Creative Director


Get the Glow: Best Highlighters for Spring & Summer

Summer is approaching! With all of the new highlighter and shimmer products releasing in beauty, there’s no question that a sun-kissed glow will be a must for the season.

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Your Nightly Skin Routine Using 5-Star Products

Makeup trends may come and go, but skin is ALWAYS in. Recently, the 10-Step Korean Skincare Routine has gone viral all over social media as a no-fail method to achieve ageless, flawless skin. But this routine may be a bit too extensive (and EXPENSIVE) for the casual beauty lover with little time and money.

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Best Beauty Moments from the Met Gala

The Costume Institute Gala at the Metropolitan Museum of Art took place on the first Monday of May. This year’s theme  Heavenly Bodies: Fashion and the Catholic Imagination, which challenged designers and their A-list muses to conceptualize godly looks that challenged the conventions of style.

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Box of Style ‘Spring Box’

After an extremely long Winter, Spring has finally arrived!  Rachel Zoe’s Box of Style has curated a selection of  must-haves by her favorite California brands to help us get through the season in style. California is such a special place. This edition pays homage by featuring all California-founded brands to put you in the golden…

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Best Celebrity Beauty Trends at Coachella

Coachella Weekend 1 is over, but the Spring and Summer inspiration is only getting started! Our favorite A-listers were in a attendance at one of the biggest music festivals of the year, and they gave us a preview of the trends that are sure to dominate in the upcoming seasons. Although most of the action…

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The Fall Edit: Best Fall Runway Fashion Trends

Autumn/Winter is the most exciting time of year in fashion because it marks the arrival of  London Fashion Week, Milan Fashion Week and our favorite — Paris Fashion Week! After scoping out the runways, we’ve picked out a selection of the most popular trends of the season, marked with the stamp of approval from some of the world’s most coveted designers.

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How to keep your hair healthy

There’s nothing quite like having luscious, glossy hair, and with a little care and attention you can achieve it. Although certain hair types require specific attention in certain aspects of hair care, there is plenty that we should all be doing to keep our locks in tiptop condition. Let’s check out a few top hair care tips to keep yours looking beautiful.

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Top 5 Collections of New York Fashion Week Fall/Winter 2018

New York Fashion Week was in full effect in February for the Fall/Winter 2018 season. Instead of bustling from show-to-show with no time to spare, celebrities, influencers and tastemakers experienced unusually large gaps between shows, largely due to the innovative new approaches that designers are using to debut their newest collections.  Some designers, including Proenza…

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Rachel Zoe Fall 2018 READY-TO-WEAR Collection

Rachel Zoe is a stylist turned designer and all-around girl boss who epitomizes female strength. So it’s no surprise that, amidst the wake of the #MeToo movement, she decided to use this theme as the underlying trend for her Fall 2018 runway collection. Rachel Zoe  brought New York Fashion Week to the West Coast, premiering…

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